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BRAND ONLINE REPUTATION

Brand image and  online reputation are one and the same

BRAND ONLINE REPUTATION

THESE DAYS, BUSINESS IS DRIVEN BY THE REPUTATION OF THE BRANDS THAT THE PRODUCTS REPRESENT.

This reputation is largely maintained on the web, via brands’ online reputation…

Consumers regularly speak out on social networks or review sites. Their comments, real or fictional, impact brand image. Positive content can launch a viral phenomenon of sympathy and trigger a boost in sales, while negative comments can tarnish the brand’s image and have a disastrous economic impact. This is why, regardless of how famous the brand is, the Web can be used to build a great showcase provided its e-reputation is controlled. Because the threats are real: brands are judged on the quality of products and services, price, how they treat their customers, what’s new, the reliability of the message, etc.
If a brand e-reputation crisis arises, the shock will be severe and the eventual consequences difficult and lasting. For 11 years, Net’Wash has intervened to control brand online reputations. The agency recommends thanking the authors of positive comments to encourage them to keep post content praising the store’s merits online. But when a consumer expresses dissatisfaction, the agency quickly implements appropriate measures to respond to their expectations and avoid the fast spread of that information. All of that flows from proper management of brand online reputations.

They love us!

 

    

  

They hate us!

   

 

 

They’re talking about us!