supervised by our legal consultants
E-MERCHANT ONLINE REPUTATION
FROM A SINGLE NEGATIVE MESSAGE ON THE WEB TO LIBEL PURE AND SIMPLE, POSTINGS BY MALICIOUS CUSTOMERS OR OTHER PEOPLE CAN RUIN AN E-MERCHANT’S ONLINE REPUTATION.
In online sales, for example, reviews published by 60 million consumers (Que choisir, etc.) massively affect an establishment’s reputation. Merchants of all kinds are finding that one bad review on social media or a website can lose them up to 10,000 euros in sales. According to them, such comments actually reflect the opinions of customers who have been to their store or hotel, but they point out that social networks and similar media can become a destructive weapon in the hands of unscrupulous competitors.
It turns out that “customer surveys” on the Web can damage merchants if the reviews are bogus, originated by malicious people. The Net’Wash agency takes care of and maintains merchant online reputations, right up to taking legal action driven by the legal firms it partners with.
Before a real online reputation crisis for an establishment escalates, the agency intervenes daily to track and delete negative reviews, and potentially shutting down the offending site.
The success of a merchant or hotel establishment depends on its image and reputation and, these days, everything said about it on the Web.
While the merchant has to manage its business, products and customer care, Net’Wash focuses on protecting the online reputation of its e-commerce.
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