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EXECUTIVES / BUSINESS HEADS
AN EXECUTIVE’S ONLINE REPUTATION
Business executives are all visible on the Web through their companies and activities, but seem little inclined to manage their reputation on that media. As 83% of businesses will soon have to face an online reputation crisis, this failure seems somewhat irresponsible. The tremendous power that web users now have over brands and companies endangers the online reputation of executives… In 2016, corporate losses linked to online reputation failures, inadequately protected data and cybercrime were massive, reflected in a drop in sales, weakened internal corporate relations, and eventually layoffs, and more… Looking past the company, executives, for their own future, are advised to consider their own online reputation. Because this information spreads throughout the Web at tremendous speed and a bad reputation can circle the world in seconds. In a case of bad publicity or defamatory statements (particularly by employees), it is critical to counterattack intelligently. It is therefore essential to call on a professional. For 11 years, Net’Wash has specialized in net cleaning and helping executives and personalities to manage their image on the Web.
The net cleaner offers its expertise to control that image, combining protection, cleaning and promotion to shelter the client from an executive’s online reputation.
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