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Hotel Online Reputation
These days, everyone agrees that the Internet is the number 1 vector for booking hotel rooms. The proliferation of specialized platforms (booking, trivago, hotels.com), plus the addition of hotels to flight comparison sites (expedia, lastminute, etc.) are irrefutable proof of the importance of the Internet to a hotel’s revenue.
THE ROLE OF ONLINE ONLINE REPUTATION FOR YOUR HOTEL
These days, it is essential for hoteliers to manage and control their online reputation if they want to see their revenues grow and their occupancy rates improve. A controlled online reputation is a real weapon and a source of information for correcting weaknesses, adjusting prices to achieve the best possible quality-for-price and above all to highlight your strengths and let you stand out from your competitors.
Understandably, hoteliers are often fearful of reviews, and some sites that collect them (tripadvisor for example) are, sadly, famous for having created big holes in the earnings of some hotels or for having a lax approach to vetting reviews…
The good news is that you’re not alone in that position, and that you can proactively take control of your Internet reputation and, through our services, turn this anarchic tool that is the Internet into your greatest ambassador.
WHAT ARE THE PREPONDERANT FACTORS IN A HOTEL’S REPUTATION?
Of course, a good reputation, offline and online, requires good customer reviews. Positive feedback and word-of-mouth over time have always been key to building a reputation. We all know that a good reputation takes time to build but can be destroyed very quickly. Nonetheless, the role of reviews is much overestimated. In fact, many other factors are involved in building a good reputation or at least counterbalancing harmful reviews that have already been published:
- every hotel needs to have a good website, which means a website that is clear, easily navigatable, and allows direct online bookings.
- a hotel has to be properly referenced, on Google under natural results as well as on Google My Business.
- as social networks are essential, your hotel should have a Facebook page, Google+, and an Instagram and a Twitter account while you’re at it.
- establish partnerships with influencers who can also provide advice and create positive synergies with your other supporters
all that, obviously, along with a reviews management policy (choosing whether or not to promote your establishment on certain platforms, monitoring, managing and replying to negative as well as positive reviews, incentives policy through flyers, cards, emails, etc.).
But have no fear, although it all takes time, you don’t have to do it yourselves!
To learn more about our solutions and what we offer to clean, protect and improve the online reputation of your hotel, ask us for an estimate!
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