Our agenciesDIGITAL BRAND IMAGE & ONLINE REPUTATION
BECOME VISIBLE IN THE INTERNET JUNGLE
Operating in a restricted circle of indexers and traffic generators with our E-visibility agency, we have closely followed the development of various search engines and the dizzying rise of Google.
These days, brand image is built online as much as offline and our Net’Wash agency specializes in digital reputation and digital brand image.
Stay in tune with the times and use the new technologies to build/ boost / polish your brand and win market shares.
OPERATING SINCE THE FIRST DAYS OF THE INTERNET,
OUR AGENCIES ADVISE YOU ON YOUR DIGITAL BRAND IMAGE.
TO FULLY UNDERSTAND THE NEW DIGITAL MEDIA
The first Internet revolution came in the late ’90s. It was an explosion driven by free “unlimited” modem plans. A few years later, it was the overwhelming arrival of Google as the leading search engine. Altavista disappeared, Yahoo fell into oblivion and Google diversified its products: Google Maps, AdWords, etc.
It was in 2004 that the Web underwent its second revolution: social media. Many large and small websites rode on the wave of social networking and Web 2.0, including Facebook, Wikipedia, and others. Surfers went from being simply browsers to being agents.
With a major factor, which is the propagation of information. Social networks and a continuously connected lifestyle (with constant “checking” of twitter, facebook and google accounts – notified in real time – a single “share” can quickly reach thousands of people) mean that just one piece of good information can make your fortune and a bad rumor can bankrupt you. As a digital agency, our order books are full of lessons in disparagement and the spread of false information, and the extent of the phenomenon is such that service providers themselves are having to find solutions: Google is changing its algorithms for Google Suggest, Facebook is taking the initiative to close accounts after notification from authorities, TripAdvisor is reviewing its rating method to prevent “shooting stars” and blocking the creation of fictitious establishments…
Every system has its failings and our role is to protect you. We intervene upstream for prevention but also once the damage has been done. The question you have to ask yourself is therefore: How do I manage this interaction with Web users? How do I make the most of these tools and generate revenue? How do I prevent all this coming back on me and making me lose money?
NET’WASH IN THE SERVICE OF YOUR DIGITAL REPUTATION
These days, when everyone lives connected to the Internet, you’re not safe from the maliciousness of a customer, employee, supplier, colleague, or competitor who knows how to use digital methods to damage you.
We face these types of problems on a daily basis and our solutions have achieved successes to match the fast growth of this phenomenon.
Moreover, we need to realize that traditional communication agencies don’t have the in-house skills to resolve such crisis situations. We work for our own direct clients as well as for marketing agencies who outsource to us the online reputation management for their clients.
The volume of requests have led us, this year, to create an agency in Paris in addition to the one in Lyon and to plan to open further agencies by the end of the year in Bordeaux, Geneva, Luxembourg as well as an office in London to handle the requests from English-speaking and Middle-East countries.
one of our experts
These days, whatever your profession, business or trade, if you’re on the Internet you have to be concerned about your online reputation. We pull out all stops to offer the right solutions for every client’s particular problems.