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Restaurant Online Reputation
These days, the Internet plays an extremely important role in people’s decisions about where to eat. Even when the establishment or restaurateur is recommended by friends, some customers still consult online reviews before booking a table. This trend is amplified by social networks, which have become essential for cafés and restaurants, and by the widespread popularity of smartphones: these days you geolocate a nearby restaurant and of course consult the reviews.
A PLETHORA OF REVIEW SITES FOR YOUR RESTAURANT
SOME VERY-VISITED ESSENTIAL SITES
When searching through sites, good food guides, forums, and restaurant review blogs, you can quickly be overwhelmed. However, certain platforms stand out from the crowd, not necessarily by the quality of the reviews published or their professional concern for the accuracy of the data, but very simply because they have become used, consulted… Google has indexed them and returns them as hits on the first page of a search. It’s as simple as that.
These sites are: Google Local (Google reviews), TripAdvisor, LaFourchette, CityVox, Yelp. The problem for a restaurateur is therefore not whether to be on those platforms or not but rather to be represented correctly with positive reviews and above all to offer consumers the option of consulting something other than these sites.
THE STRATEGY TO ESTABLISH TO BOOST THE ONLINE REPUTATION OF YOUR RESTAURANT
The first rule, which is valid for any online reputation management strategy, is to occupy the space. You can’t have others talking about you in your stead! These days, a restaurant that doesn’t have a website or a Facebook page is taking totally reckless risks. You have to go with the times, and an online communication strategy is essential!
That’s the key essential on which we can build your Web reputation. Our Net’Wash agency can offer you a wide range of solutions that depends on the size of your establishment and your choice of strategy: reply or not reply to certain reviews, legal action against the most vicious and false reviews, intervention by a communications expert to publish on various media, media inserts to encourage fans to post reviews about your restaurant, proliferate your digital footprints to occupy the space…
They love us!
They hate us!
They’re talking about us!