Solutions

OUR SOLUTIONS TO STRENGTHEN YOUR ONLINE REPUTATION

A few decades ago, some mistakes had no real impact on a company’s reputation. Nowadays, in the age of Web 2.0, a small incident can have disastrous consequences for turnover and the sales force. In the majority of cases, crises arise due to an uncontrolled digital reputation and the absence of a related strategy. Specialised in crisis management, Net’Wash assists overexposed personalities, individuals and companies in strengthening their image on the web.

AUDITING :

A STAGE NOT TO BE MISSED

For Net’Wash, the best way to strengthen digital reputation is to first get informed about the current state of affairs. Indeed, no consolidation strategy can be put in place without a complete audit of the e-reputation. On its platform, the agency offers its clients the opportunity to carry out a free audit of their structure’s web-reputation. During this essential step, the web cleaner first focuses on the sources that mention the client. From the information collected on the person or company, he can map its presence and determine the first flaws as well as the improvements to be made in certain areas. The second step consists of analysing the topics discussed by users and the different sources (regional media, specialised press, social media, etc.) that mention the company in order to find out what their expectations are and take them into account when creating the strategy. In order to complete the information, it is necessary to determine the influencers and evaluate the tone of the contents that talk about the structure. Indeed, influencers can spread the most information about the company. The tone, on the other hand, is the mood with which these actors and other users talk about it. By learning about this mood, it is easier to understand the sources of dissatisfaction and to implement measures Find out more

STRATEGY AND SOLUTIONS

TO STRENGTHEN THE ONLINE REPUTATION

The strategy elaboration stage must go through the definition of objectives, taking into account the information collected during the audit and the real needs of the company. From the objectives, Net’Wash can determine precisely the communication lever(s) best adapted to the company, as well as the actions to be undertaken to reinforce the digital notoriety. For a better efficiency of the operations, Net’Wash sets up a rigorous organization coupled with a watch which will focus, among other things, on the evolution of the e-reputation. In consolidating the web reputation of its clients, the agency can carry out various interventions: management of frustrations on review sites, blogs, forums and social networks, management of incidents related to product quality, deliveries, etc. In some cases, it may recommend involving employees in the digital strategy, particularly in interventions on social networks. This solution can be very effective in reassuring customers and prospects, in giving real added value to the information disseminated on social media and in reinforcing the feeling of belonging among employees. Indeed, employees can no longer be considered as mere production units. They want to be involved in their company’s strategies and present themselves as indispensable elements in its development at all levels. Find out more

Solutions

CRISIS SOLUTIONS

An online reputation crisis can strike an organisation at any time. In many cases, problems arise because of a lack of strategy related to digital reputation. While the net cleaner has the skills to prevent crises, he can also work to get companies back in control of their image.

First, the agency assesses the damage and its effects, both in the short and medium term. This phase is essential in order to define the most appropriate solutions and avoid those that could lead to complications.

Depending on the situation, the agency can carry out various actions: intervene on blogs and forums, remove defamatory content (amicably and legally), drown out negative content, etc.

It should be noted that the agency works in partnership with law firms in many cases. Although it cannot replace lawyers, it plays a key role in solving companies’ problems, as it has the expertise to remove or affect the visibility of negative posts through drowning.

Lawyers are only concerned with protecting their clients and, where possible, winning cases. In most cases, they do not have the necessary know-how to intervene on the web and implement actions dedicated to improving the digital reputation of a company, an individual or a personality.