The prevention

How to prevent the appearance of harmful links?

Defamation, harmful links, negative opinions… are you in control of all your google results? e-reputation prevention is today a central issue in the communication of companies, professionals, personalities and individuals. tomorrow, 3 companies out of 4 will be impacted by negative results on google and other search engines.
The control of your image belongs to you on the web, but it is also in the hands of Internet users, your collaborators, your competitors and other actors surrounding your activity.
Online reputation can be defined as all the things that are said, good or bad, about a person or an organization on the web. Like the classic reputation, it does not have any financial value, but it is part of the intangible capital of a company and can have a significant mpact on its turnover.
Contrary to popular belief, e-reputation is not necessarily a risk trigger since it allows many organizations to obtain praise from their customers and to make significant profits, both online and offline. Controlled, it is a source of profit.
Degraded, it is a source of losses, sometimes fatal. Just as a company works on its notoriety through marketing campaigns, do not lose ground to your competitors and take care of your e-notoriety with Net-Wash!
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ONLINE REPUTATION

Our structure, 100% dedicated to online reputation

With market shares growing every year, the e-economy sector has become a vector of choice for all companies. The emergence of social networks and the sharing of information have also contributed to the realization that branding a product or a company on the Internet is a major challenge. To meet this demand, Net-Wash has naturally established itself as a pioneer company dedicated to the e-reputation of individuals and companies. Our structure proposes a team of professionals to accompany companies in the control of their image on the net. The firm can undertake different types of actions, including the assessment of the e-reputation for the prevention of possible crises, organizational advice, optimization of natural referencing, the implementation of positive content, the removal of defamatory posts and the drowning of negative editorials.
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Depending on the situation, he may also intervene on forums, review sites and blogs to manage frustrations, publish reports of convictions, deal with product quality issues and delivery delays, etc.
In the days when companies had much less of a presence on the web, business problems such as product quality incidents had no real negative consequences.

Since the arrival of the web 2.0, the consumer has become an actor of his consumption, the information spreads at an exceptional speed between customers and prospects and can represent a great danger for companies.
The e-reputation is an element to be constantly monitored, on the one hand to avoid crises and on the other hand, to put in place the necessary measures in case of problems. By controlling its digital reputation, an organization automatically consolidates its brand image and reduces the risks related to its turnover or its sales force. This is why it is essential to carry out an audit that will focus, among other things, on what is said on the Internet.

On its web platform, the firm offers companies the opportunity to audit their reputation on the web. The service is free and allows a company to quickly take stock of its situation to effectively take control of its image.
This is why it is essential to carry out an audit that will focus, among other things, on what is said on the Internet. On its web platform, the firm offers companies the opportunity to audit their reputation on the web. The service is free and allows a company to quickly take stock of its situation to effectively take control of its image.

A TECHNICAL ASPECT

The company’s areas of expertise are not limited to digital image cleaning and crisis management. It is the first to work with net-profilers in France. Il lutte activement contre le cyber-harcèlement et les cyber-attaques qui peuvent avoir de graves impacts sur le bon déroulement des activités des entreprises.
Net-profiling is a technique that aims to build up a picture of a cybercriminal, without any contact in the real world. During his intervention, the net-profiler takes into consideration all the elements related to the malicious person and tries to determine his behaviour, his location and his network.
It should be noted that the evolution of the web has offered greater freedom to companies and individuals, but it has also given rise to new unscrupulous practices, such as sentimental scams, anonymous threats, dissemination of compromising content (texts, photos, videos, etc.) or Internet racketeering.

A LEGAL ASPECT

In carrying out its activities, the firm can partner with law firms to speed up the resolution of problems and quickly clean up clients’ image.
It can in no way replace the lawyers in charge of defamation, usurpation or trademark infringement cases. However, his interventions can complement the actions carried out by the law firms. Indeed, lawyers can win cases, but they do not have the necessary skills to remove content that could damage their clients’ image on Google.
In order for the victims of denigration or defamation to be able to return to normal life quickly, the agency takes charge of cleaning up the digital traces and creating content that is both relevant and positive in order to effectively protect their e-reputation. The agency can intervene, whether the law firm wins or loses.

THE IMPORTANCE OF ANIMATING YOUR CONTENT REGULARLY

To control your e-reputation and avoid negative and harmful content, it is essential to maintain the sites that make up your digital shield.
By mastering the content, it is possible to have a good visibility and to optimise them as well as possible to favour referencing.
It is thus regularly necessary to add positive contents so that Google can continue its work of referencing. The Net’Wash writers are at your disposal to write substantial texts on subjects related to your activity. These texts are then put online regularly in order to update and maintain the positions of your sites.
To be appreciated by search engines, there is nothing better than to regularly put dense and unique content online that is relevant to your activity. On Google, quality and quantity prevail.
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