Online reputation web editor.
In online reputation, everything is a question of SEO.
To bury the consequences of a bad buzz, defamatory blog articles or unfounded customer opinion forums, it is necessary to please Google and to make positive elements (official company sites and blogs, social networks, press articles, etc.) appear in the search results thanks to natural referencing.
And who says natural referencing, says quality contents.
Who says quality contents says competent web writer.
Any online reputation strategy, whether it aims at preventing crises linked to the digital world, improving the image of a brand or a company or managing a crisis or a bad buzz, relies on natural referencing.
Indeed, to be well positioned in the search results of Google, or any other search engine, it is imperative to reach the first position. And to do this, nothing is better than working on your natural referencing. Contrary to paid search engine optimization (advertisements that are positioned above the natural results), it aims to occupy the space on particular keywords searched by Internet users. Even if the results are not immediate, SEO allows a brand or a company to occupy the first page of Google in a stable and perennial way.
To reach this goal, there is no secret: time and content are the key. Indeed, natural referencing requires time before being effective. Why is that? Simply because a lot of things have to be built, set up and you have to give Google time to index this content and then to reorganize its results according to its different criteria: semantic fields, AEO, backlinks…
And the basis of this strategy is quality editorial content.
THE WEB EDITOR
To be well positioned in the results of a search engine, you must please its algorithms. The latter rely on several parameters to propel sites to the first pages of results and the first of them is none other than the quality of editorial content.
In addition to being one of the first parameters observed by the search engine algorithms, the editorial content is also the basis of all the rest of the SEO strategy: it allows to optimize keywords, to do netlinking and to bring freshness to websites.
However, to be totally effective in a natural referencing strategy and to improve the natural referencing of a brand or a company, and therefore its general e-reputation, the contents produced must meet certain requirements to which the web editor scrupulously watches over:
- a certain number of words must be respected;
- the keyword(s) must be cleverly positioned;
- the content must be relevant and answer the questions and intentions of the Internet users;
- the links present within the text must refer to external sources with strong authorities;
- the semantic fields used must allow Google to understand the meaning and the theme of the content, etc…
Working on your online reputation is now essential for brands and companies, whether it is to simply improve their reputation and maximize their revenues, to face a crisis or to prevent it. However, we must not forget that any e-reputation strategy will have to play by the rules of search engines and their algorithms. That’s why, for it to be effective, the basis will be to create quality content to boost natural referencing and my quality web writers are an essential component of any online reputation strategy.