Corporate online reputation monitoring
a strategic imperative
Today, having a good image on the web is essential for any company. However, it is not always easy because of the multiplication of access to information for potential customers or prospects. Between social networks, blogs, consumer forums and influencers, information is everywhere. However, less than 15% of French companies have already developed an online reputation monitoring strategy. We explain why monitoring your image on the web is essential in a context of digitalisation of the company.
Know your market betterInitially, monitoring is mainly done to keep an eye on your competitors. This may seem superfluous to many people. However, it allows you to observe market trends and draw inspiration from them. By seeing how different competitors behave, it is easier to identify your company’s weaknesses and strengths. This point of comparison is crucial for your company to evolve in a favourable direction.
Knowing your reputation on the webIn addition to monitoring your competitors, monitoring also allows you to know what is being said about your company on the web. First of all, start by carrying out an audit by doing a Google search in order to get an overall idea of your image. This allows you to really identify the different media in which your company is present (press, social networks, blogs, forums, reviews). This will then serve as a basis for your recurring searches. In addition, it allows you to maintain a relationship with your customers and prospects. Indeed, establishing a close relationship with your customers will promote a good image on the web.
To control your cyber reputation