Google Business Account

Cleaning up to build a good reputation
How to get started on Google My Business
It has become a must for many companies and brands wishing to improve their local referencing, and more generally their e-reputation: we are obviously talking about Google My Business. Also known as Google Local Business, it is a free solution developed by Google that allows businesses of all types to display their presence on the web through local search engine queries. Companies are thus referenced on the internet in order to increase their visibility. This tool is particularly interesting for all businesses operating on a local scale, such as restaurants, gyms, shops, etc. Let’s take a closer look at how a Google My Business page works.

How do I know if my company has an account?

To get started, search for your business on Google by simply entering your business name in the search bar. If there are no results matching your business information, then the business does not yet have a Google My Business account. We recommend that you check to see if the “do you own this business” link appears, in which case you click on it directly to start creating your profile for Google Local Business. Otherwise, you can go to to register. Once you have registered or logged in, you are then able to enter the location of your establishment(s) and other key information about your business.

How do I get my business listed on Google My Business?

The next step is to fill in as much information as possible about your company so that your customers and prospects can easily get in touch with you. We advise you to enter at least: the name of your establishment, the address, the telephone number and the opening hours if your company has a sales outlet. Then, to flesh out your image, you can also add: the category of your company, the presentation of its services and photos of your products, your logo or your team. You can also insert a link directly to your website (if you have one).

How do I manage my account once it is created?

Once the information has been correctly filled in, it would be wrong to think that nothing more needs to be done. En effet, il sera alors nécessaire de tenir à jour les informations que vous avez communiquées afin qu’elles soient toujours conformes à la réalité.
In addition, it is necessary to ensure that the information is consistent across the various channels (social networks, website, etc.).
For example, if you change your opening hours, they must be identical on your different media. In addition, it is necessary to connect to your Google My Business account frequently as this will also allow you to interact easily with your customers, particularly through their reviews.
One of the main features of this medium is to generate customer reviews. If these are positive, do not hesitate to thank the authors and keep them informed of your news. On the other hand, if some reviews are negative, you can answer them directly to justify a possible error.

Ultimately, when you consider that over 95% of customers prefer to search the internet before making a purchase, the importance of good visibility and SEO becomes paramount. And for many of these internet users, they do this type of search for local businesses or restaurants. So Google My Business is becoming a very important tool for your customers and prospects, and it can contribute to the development of your business.

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