The e-reputationis essential for a business wanting to stand out online. It is the notoriety of a brand on the internet which is often achieved through reviews on various communication channels. This can be on search engines, forums, social networks or other platforms for example.
The e-reputation of an individual or a company is then presented as its brand image on the web. This can be negative or positive depending on the situation. A good e-reputation management is therefore essential in this way. It helps to attract potential customers and stand out from the competition.
In addition, it should be noted that consumers are becoming more demanding of businesses. According to surveys, 90% of shoppers rely on the opinions of their friends, 78% of them check the recommendations of other Internet users and only 16% the brand’s advertising. This then demonstrates the importance of good brand imagevirtual.
In other words, if a company is a victim of controversy, it will have a hard time selling its products. The best services in the world can’t fight a bad reputationonline. Without proper action, the affected company is at high risk of losing prospects and even loyal customers.
Can you create your own e-reputation?
It is quite possible to construct your own brand image on the internet. You just need to follow a few strict rules and make sure you keep your audience happy. Here are some practical tips along this path.
Create a quality profile or site
This is certainly the first thing you should do to work on your online reputation. To get agood reputation on the web, you have to be there first. That’s why it’s essential to create a storefront on the web. This can be an account on social networks, a web page or a website.
In the event that a company already has one, it is necessary to verify that this online presence is relevant and appropriate. Several performance analysistechniques are available for this. It is also necessary to take into account feedbacks from web users and solve any problems (bugs, bad design, etc.).
Work on the SEO of its page
The search engine positioning is essential to get the attention of the audience. It is an ideal way to gain visibilityand stand out from the competition. This often requires using a good SEO optimization strategy for its website. Some advertising campaigns can also be employed in this way.
This SEO technique is based on choosing good keywordsand certain practices. The concept of hashtagwhen posting is among the processes to undertake in this perspective. However, it all depends on the communication channels to be positioned.
Have a good communication strategy
The brand imageof a company depends largely on its communication strategy. A special connection with the audience must be maintained so that a sense of trust is built. Several loyalty systemscan be employed to achieve this end.
By the way, it should be noted that a bad buzz usually results from a communication blunder. This can be a mismanagement of an advertising campaign or a publication. So, as soon as a problem occurs, do not hesitate to take action quickly. This will help avoid controversy and preserve your brand image.
Unfortunately, these procedures are difficult to undertake and often require certain skills. This is the reason why it is recommended to use a e-reputation management company in this way. This one has the qualities required to take control of one’s situation in order to get a good online reputation.
How to preserve your e-reputation.
Building a good online reputation is one thing, knowing how to keep it is another. This usually requires a lot of work from the company in question. It must perform a competitive watchconstantly to stay in the race. It must continually evolve and innovate its offerings to preserve its place with the audience.
It is also necessary to check the reviews filed by Internet users on existing communication channels. This is especially the case with reputable platforms such as Checked Reviews, Tripadvisor or Google My Business. This is why a company should hire a community manager for this kind of monitoring work.
In case of dissatisfaction, criticism or negative opinions, action should be taken quickly. In the event of a crisis, it must be managed in a way that reassures its community while responding to unhappy customers. A good communication strategy is obviously in order in this situation.
From a technology standpoint, you shouldn’t be left behind either. The world is constantly changing. So are the habits of Internet users. So you have to offer new things in order to catch their attention at the expense of competitors. Moreover, some updates are necessary for its online presence.