Romain

The e-reputationis essential for a business wanting to stand out online. It is the notoriety of a brand on the internet which is often achieved through reviews on various communication channels. This can be on search engines, forums, social networks or other platforms for example. The e-reputation of an individual or a company is then…

A bad buzzis a phenomenon that weakens a company’s e-reputation. It is a kind of negative word-of-mouth that forms and spreads on the internet. Without proper action, this bad reputation can spread to other communication channels. Generally, this is the result of a faulty or poorly handled marketing action or campaign. This clumsiness thus leads…

Notification of job candidates: HR departments and recruiting teams have a new reflex. Which one, you say? Doing a Google search on candidates, especially when it comes to an executive or managerial profile! Today, what you choose to share on the Web is your professional business card. In a context where nearly 20% of recruiters…

Contrary to what one might think, SEO services do have a cost. So right off the bat, you have to rule out any possibility of free SEO. In other words, free SEO on Google is nothing but a myth, unless you were born with a solid knowledge of SEO, that you don’t need software and…

SEO or SEA? That’s the question more and more companies are asking themselves as they seek more digital visibility. If SEA or paid search allows you to obtain immediate results, SEO or natural search is part of a long-term logic, both in terms of implementation and expected results. What is the difference between adwords and…

We can’t do without social networks anymore! Essential for going after your target where they are and expanding your audience, Facebook, Twitter, Instagram, LinkedIn and YouTube (the 5 most used channels in a professional setting according to a Buffer study) have gradually become the ally of brands that want to make their difference heard. But…

A great monitoring tool, Google Alerts allow you to follow your e-reputation for free. In this post, we will explain you, step by step, how to set up a Google Alert to follow your digital reputation. We will also explain why this is by no means enough to effectively track your e-reputation. The only way…

If you come across this question in a quiz, you can give the answer once you’ve read this article. It’s called E-reputation, or web-reputation, digital reputation, cyber-reputation… While the names change, they all refer to the same thing: the image a person (physical or moral) has on the web. The concern with the concept is…