Unfortunately, more and more people are falling victim to online defamation. This phenomenon involves individuals who intentionally try to damage the e-reputation of a company or person by posting negative content online. So what should you do if you are faced with a threat of online defamation? The following is the answer.
Ignore or respond to defamation?
Did you know that defamation is a civil matter? This means that you can sue the offender for damages. But whether or not you take legal action, you will also need to decide what non-legal actions are necessary to reduce the online visibility of the defamation.
On the other hand, ignoring online defamation means not responding to it publicly. In this way, you will avoid drawing attention to the negative statement.
This approach is often used when you are dealing with low-level defamation that does not have the power to harm business. For example: a disgruntled customer who criticises your after-sales service. In cases like this, ignoring the defamation works because the defamer appears to be an unreliable source of information. And if your company has many positive reviews, they will make up for the few bad ones.
On the other hand, if you are dealing with statements that can seriously damage your career or business, such as accusations of criminality, not responding could be interpreted as an admission of guilt. This is why it is best to respond quickly, politely and in a professional manner, no matter how rude the defamer is.
What about the deletion process?
The removal process, known as e-reputation management, involves hiring a professional who will engage in a number of optimisation techniques to promote your existing positive content and move it up the Google search results.
Would you like more information about defamation on the internet? Do not hesitate to contact Net’Wash, an e-reputation agency, specialised in online crisis management.