Whether it’s for communication, advertising or e-commerce, the internet has become an indispensable tool for the development of a brand or company. And even if the internet is an excellent way to generate more revenue and to attract a wider customer base, the web can also be cruel. Between false information, negative reviews, unhappy customers on social networks…. The dangers are numerous and can seriously impact a brand’s development. the worst fear is bad buzz. but what is it? how can a bad buzz occur? and above all, how to react to it? we reveal everything about bad buzz!