Romain

Whether it’s for communication, advertising or e-commerce, the internet has become an indispensable tool for the development of a brand or company. And even if the internet is an excellent way to generate more revenue and to attract a wider customer base, the web can also be cruel. Between false information, negative reviews, unhappy customers…

After having made the headlines in the economic rankings, GAFAs are in turn making the headlines for tax optimisation, then for a lack of control over extremist and/or illegal currents (the Christchurch massacre affair…) and more recently for manipulating the masses as vectors of fake news…The beautiful machinery seems to have seized up and we…

You don’t have to be the boss of a CAC 40 company or a high-profile CEO to create your own community on the business-focused social networking sitebusiness-focused social networking site LinkedIn. The platform is increasingly becoming a targeting space for brands andas an essential channel in marketing development strategies.So here’s how to become an influencer…

Unfortunately, more and more people are falling victim to online defamation. This phenomenon involves individuals who intentionally try to damage the e-reputation of a company or person by posting negative content online. So what should you do if you are faced with a threat of online defamation? The following is the answer.Ignore or respond to…

Nowadays, due to the influence of the web in our daily lives, it is difficult to say that the consumer reviews about a brand or a company that we read online do not influence us. Whether it’s Google, Facebook or TripAdvisor, all these platforms have a review space, where you can express your opinion about…

In our increasingly connected era, the digital space that is the Internet is now a strategic development axis for companies. However, Web 2.0 has opened the door to all kinds of excesses. Indeed, Internet users can say anything and everything on forums and comment spaces. Moreover, brands, companies and corporations themselves can face cases that…

When you do a search on Google, the search engine offers you suggestions for keywords related to your search. This system is called Google Suggest. However, if this feature links to negative keywords, then the company’s e-reputation is seriously affected. Let’s take stock of the situation.What is Google Suggest?Created in 2004 and implemented on the…

How to use your right to be forgotten?On the Internet, you should be aware of one thing: you are not anonymous. All your personal data is stored by Google. If you make a query on the search engines using your first and last name, or any other personal information, you may well see information that…

Today, the Internet and the numerous communication channels to which we have access thanks to new technologies have enabled an explosion and transformation of communication. What is known as Web 2.0 has reshuffled the deck and changed the way we communicate: less vertical, giving more space to customers and their opinions, which are becoming increasingly…