Editorial by Stephane Alaux

In 2015, Google (once again) caused a mini revolution in the SEO world by introducing RankBrain, the third relevance criterion for the search engine, behind content and links. So what does this mean for your SEO strategy? In other words: what’s changing? The answer in the following! RankBrain: what is it? In 2015, Greg Corrado,…

In SEO, an orphan page is a page present on the site, regularly indexed by Google, but which is not linked to any other page in the internal mesh of your site. It’s a problem that can occur on clients’ websites and that we take care of at Net’Wash. More details in the following !Orphan…

Digital marketing supported by social networks and the rise of blogs has given rise to a new category of people called influencers. By offering content to the public and federating a community, they act as opinion leaders on the internet with a strategic role to play.What is an influencer?In 2017, French dictionaries integrated the term…

They have two different names but probably the same first name! The name “demolisher” suits them rather well! Their objective? To steamroller the reputation of French companies: 60 million consumers & UFC que Choisir are fighting for a monopoly on e-reputation pressure on companies… The pretext? To inform and protect the consumer. We can talk about…

The streets are empty, the cities have gradually fallen asleep with their eyes open, the pollution has also disappeared with the vehicles left in the garage and the factories at a standstill, nature is taking possession of the place.Forgotten smells resurface and trigger a resurgence of pleasant olfactory memories, memories of the time when cities…

Is your company taking a new turn in its development? Are you launching a new product/service? Or perhaps you simply want to implement new front-office functionalities? There are many reasons to redesign your website. Before you start, you need to define the precise objectives that your site should meet. That’s what we’ll look at in…

The Griveaux affair The “bien-pensants” of the left and right who are offended by this web 2.0 affair would do well not to talk too much before making sure they have secured their own digital secrets ;)) What are we offended by? 1. That this politician is a “hair” ahead of his peers in terms…

The Cometik agency has been creating and referencing websites for 15 years. As a long time partner of Net-Wash, it was necessary to say a few words about it and to present it on our website:Cometik, at the heart of the digital transformation of the European economy15 years ago, when Jean-Christophe Vasseur and Vincent Guilbert…

With more and more users, social networks have naturally become an indispensable tool for brands’ communication strategies. social networks can reach an impressive number of potential consumers like no other tool. This is not surprising given the number of users. In 2019, Facebook has 2.234 billion monthly active users; Youtube, 1.900 billion; Instagram, 1 billion;…

E-reputation is the sum of everything that is said about a person or a company online. En effet, les internautes participent aussi à sa création. As a business owner or simply as an individual, it is important to know your online reputation. however, it is not really possible to test your online reputation. This operation…